Even Rick Owens Loves Adidas Boost Now

Fashion goth style just got a lot more comfortable. Rick Owens has a reputation as the dark lord of fashion, having built a $600 million global business off of his futuristic-goth-ninja aesthetic. If you’ve bought an extended length T-shirt or an funnel-neck leather jacket in the last decade, it’s because of Owens’ effect on menswear at large. The California-born, Paris based Owens is also responsible for a few of fashion’s coolest all-time rich guy sneakers, having created the Geobasket, a spin on the classic basketball high top, the Ramone, an exaggerated version of the Converse Chuck Taylor, and, since 2014, a slew of Adidas kicks that challenge the conventions of what sneakers should even look like. And his latest release with the German brand sees that his weirder-the-better sneaker philosophy is very much in tact. Owens’ Adidas Level sneaker looks like an angular twist on a run-of-the-mill running shoe, but a closer look unveils details that almost make its $900 price tag reasonable (almost). For starters, the shoes feature Boost soles, Adidas’ game-changing, space age cushioned bottoms that the brand is steadily applying to every silhouette in their arsenal. Like chocolate or Ryan Gosling, Adidas believe Boost makes every situation—or a sneaker—better (the fact that it doesn’t affect a sneaker’s overall aesthetic helps too). Read more at GQ.