EXPERIENCE THE MAGIC OF THE HOLIDAYS WITH MACY’S: YOUR ULTIMATE HOLIDAY GUIDE TO GIFT GIVING AND CELEBRATION

by John Russel Jones



Macy’s brings the magic of the holidays to life with iconic events, window displays, unique shopping experiences, and top trending gifts. This year, the retailer will help guide customers with a curated collection of fresh, exclusive products, new brands and unmatched value across all categories.

“As we embrace the joy of the holiday season, Macy’s will once again be at the center of the moments that bring friends and family together. From timeless traditions to the best gifts, holidays at Macy’s are all about creating lasting memories,” said Sharon Otterman, Macy’s chief marketing officer. “We’ll immerse our customers in engaging, inclusive experiences, both online and in-store that they’ll be inspired by, and remember, for a lifetime.”

Since 1861, Macy’s has been synonymous with celebration and special holiday moments. From festive occasion dressing to gatherings and hosting, Macy’s has always curated the best assortment of unique gifts and one-of-a-kind experiences. This year, Macy’s will have forty percent newness in product assortment across categories.

“Macy’s shines during the holiday season. This year we are excited about the newness and exclusive products across categories from a curation of great brands that will inspire our customers,” said Nata Dvir, Macy’s chief merchandising officer. “This holiday, we have elevated fashion and trends that bring holiday celebrations to life through our exciting new partnerships and unique store experiences.”

The Best of the Holiday Season

Macy’s curated a list of Top 100 Holiday Gifts featuring gifts that the entire family will love. Whether hosting or arriving as a guest, customers will discover everything they need for entertaining, gift-giving and occasion dressing.

Gifting: Macy’s beauty and fragrance sets are wrapped and ready for gifting featuring luxury beauty brands like Dior, Valentino, Carolina Herrera and the annual favorite Macy’s exclusive 25 Beauty Advent Calendar. Macy’s will feature new holiday assortment in its private brands On 34th, Mode of One and the popular Charter Club cashmere sweater collection. Some of the trending brands include Nike, Donna Karan, MacKenzie-Childs, BOSS, expanded assortment in UGG that includes apparel, and so much more.

Holiday Dressing: Elevate any holiday wardrobe with a stunning selection of festive apparel. Discover exclusive new styles from I.N.C, Taylor, Michael Kors, Avec Les Filles, and other great brands. Whether it’s dressing for a family gathering or a festive celebration, Macy’s has the perfect pieces to sparkle this season.

Holiday Entertaining: Macy’s has everything customers need to entertain and celebrate this holiday season. This includes some of the most wanted kitchen gifts from the top brands including Breville, De’Longhi, SMEG, Le Creuset and Bella.

Macy’s Holiday Square

This season, Macy’s is unveiling the first-ever Holiday Square by Urbanspace to create the ultimate holiday destination at its iconic Herald Square store in New York. Macy’s Herald Square will open on November 1st, 2024, and run through January 3rd, 2025. Urbanspace is the creator of New York City’s most iconic holiday markets, including the Holiday Shops at Bryant Park Winter Village, Union Square Holiday Market, and Columbus Circle Holiday Market. Customers will be delighted with the immersive experience featuring an exciting assortment of products, holiday gifts, and food and beverages from over 30 local businesses. The Holiday Square stalls will feature some of New York City’s finest hot chocolate purveyors, Stroopwafels from Amsterdam, Handcrafted chocolates from Italy, Crumbl Cookies, and other savory snacks. Visitors can also find personalized ornaments, jewelry, handmade stationery, candles, decorative accessories, and more to elevate their holiday celebration.

On October 25th, Macy’s will also be present at The Holiday Shops at Bryant Park in one of the iconic glass houses on 6th Avenue. The shop will offer Macy’s Thanksgiving Day parade products and gifting favorites, including cashmere and fragrances. In addition, beginning on December 6th through January 3rd, 2025, Urbanspace Herald Holiday Market will debut outside of Macy’s iconic store.

Macy’s Thanksgiving Day Parade

Returning for its 98th march, Macy’s Thanksgiving Day Parade will officially welcome the holiday season on November 28th. Showcasing an exciting lineup of featured character balloons, magical floats, the finest marching bands from across the country, dynamic performance groups, imaginative clowns, the nation’s biggest musical talents, and the one-and-only Santa Claus, this is the nation’s premiere Thanksgiving celebration. The Macy’s Thanksgiving Day Parade will air on NBC and stream on Peacock.

Macy’s Holiday Celebrations

Macy’s Santaland, an enchanted world showcasing Santa’s Village and Workshop, will open for in-store visits at Macy’s on State Street in Chicago on November 2nd, and at Macy’s Herald Square in New York, Macy’s Center City in Philadelphia and Macy’s Union Square in San Francisco on November 29th. Reservations for experiences across the country can be made by visiting macys.com/Santaland.

Macy’s Iconic Holiday Windows have created an annual tradition, bringing the spirit of the season to life in animated fashion since 1874. As the first department store to feature Christmas window displays, the iconic Macy’s Holiday Windows will once again enthrall and entertain this November, at select stores nationwide.

Macy’s Great Tree, Christmas Light Show and Dickens Village offer unique and classic holiday experiences that delight spectators at Macy’s on State Street in Chicago (inside the world-famous Walnut Room) and in Macy’s Union Square in San Francisco. At Macy’s Center City in Philadelphia, the iconic Dickens Village and Christmas Light Show returns November 29th. These popular Christmas stories set to festive dancing lights can be experienced once daily through December 31st.

Big Brothers Big Sisters

Macy’s continues its partnership with Big Brothers Big Sisters (BBBS) to uplift and empower young people through mentorship opportunities and experiences as part of the brand’s social purpose platform, Mission Every One. From November 1st through December 24th, Macy’s will host a special in-store round-up and online donation campaign to benefit BBBS’s mission to create meaningful mentorship experiences. Since 2022, Macy’s has helped raise more than $9.5 million to support BBBS’ mission to empower youth nationwide and realize their full potential by providing impactful programming and life-changing mentorship opportunities.

Macy’s will host Little Holiday events for Bigs and Littles, and Big and Little Matches will return in the Macy’s Thanksgiving Day Parade where 10 Big and Little matches will perform holiday songs alongside Macy’s colleagues. Customers will also have the chance to shop exclusive holiday-themed products styled with original drawings by Littles. Beginning November 1st and through December 31st, 2023, 50% of the purchase price of a BBBS-designed teddy bear and mug will benefit the organization to help create life-changing mentorships for young people.