EYEBOBS INTRODUCES ALL DAY READERS AND SUNREADERS

Eyewear company Eyebobs has introduced a new collection of all day reading glasses and sunreaders for summer 2017. No-line progressive lenses—a reading magnification on the bottom, a mid-range for optimum computer comfort, and a clear top when no magnification— translate into frames that stay where they’re most needed and easiest to find—on your face.

Eyebobs “All Day Readers” and “All Day Sunreaders” feature optical-quality, scratch-resistant lenses, flexible hinges, and an anti-reflective coating for a clearer, cleaner look. Additional benefits of progressive, multi-focus lenses include reduced eyestrain and fatigue related to computer use.

The debut collection of unisex frames consists of nine shapes in a range of colors to suit all face shapes and personalities—from cool and classic to big, bold and colorful. Retailing for $149 and $169 respectively, Eyebobs “All Day Readers” and “All Day Sunreaders” will be available exclusively online at eyebobs.com in early February before rolling out to retailers across the U.S. and in Europe in July 2017.

The company is also introducing an expanded collection of travel accessories including “Light Rail” and “Mass Transit.” Made from ballistic nylon, the folding organizers feature magnetic closures, a handy metal hanger and multiple zipper pockets for cufflinks and other small items, and retail for $50 and $75 respectively.