Facebook Has A ‘Truth’ Problem. What That Means For Brands

Facebook has a problem, but it isn’t the one you think. Sure, a lot of people are concerned that Facebook has decided not to fact check prominent politicians like the president. The company is facing intense internal pressure as a result, with employees even staging a virtual walk. Still, that isn’t the real problem. The real problem is that when you build a platform that increasingly exists as the center of conversation, commerce, and community, you can’t simply stand by and pretend you have no role to play in keeping those things honest, inclusive, and safe. Choosing to do nothing is a choice. And, if you run a business that reaches customers on Facebook, that’s becoming your problem. Read more at Inc.