Facebook Is Introducing An All-New Brand Today. Here’s Why

Facebook used to be a website. Then it became an app. But even as the company rapidly expanded, it made sense to keep calling it “Facebook.” Then Facebook started buying other companies and apps, like WhatsApp and Instagram. It acquired its own virtual reality division with Oculus. It announced its own cryptocurrency with all sorts of partners in the banking industry. All of a sudden, Facebook stood for a lot more than an app. Yet, awkwardly, it was still the name of an app! Today, Facebook—the company—has taken a big step in clarifying its identity as a corporation that owns many apps and companies. It’s launching an all-new brand that’s nearly a year in the making. Call it FACEBOOK. Read more at Fast Company.