Facebook Is About To Use Your Smartphone To Dominate Retail Advertising

Facebook is bringing some new weapons to the fight to win over retail advertisers, and these are going to be tough for many competitors to defend against. The social network is rolling out a new feature that will be able to tell stores how many people who saw their ads visited the stores afterwards — and even how many of those people made purchases. These new tools are the latest offering from Facebook for retailers looking to capitalize on shoppers who use their smartphones to help them find stores, research products, and look for deals. Today, people use mobile in nearly half of all shopping excursions, according to the social network. And that number should only grow over time. Read more at The Motley Fool.