Q: Business has been slow for us this summer. Should I delay delivery of my fall merchandise or cancel orders until business picks up?
A: Absolutely no – you should not delay or cancel deliveries. You need to land new merchandise so that your core customers have a reason to come in and buy. We recognize that most merchants are doing business with a smaller group of customers so you need to keep them happy and be in constant contact. The key, of course, is to land the goods at a regular pace that is in-line with your rate of business. To do this you need to have a good planning process in place.
Landing goods at a regular pace will lead to higher sales, even in a slowing market.
Date answered: 08/20/2008
Question raised by: Jim Canning