Fanatics’ Michael Rubin Turns To Macy’s For More Female Customers

Sports retailer Fanatics wants to sell more jerseys, ball caps, and T-shirts to women. It’s counting on Macy’s to help it do that. The Michael Rubin-owned business — recently valued at $18 billion after its latest $322 million funding round from investors, including Jay-Z — has inked a deal with Macy’s to sell Fanatics merchandise on the department store’s website. The deal is similar to ones Fanatics has made over the past couple years with Walmart, JC Penney, and Kohl’s. Fanatics is the leader in licensed sports merchandise with the exclusive rights to sell apparel and accessories bearing the logos and names of professional teams in the NBA, NHL, NFL, MLB as well as more than 150 universities. Fanatics is also gearing up to become a big player in sports betting and eventually a publicly held company. Read more at New York Post.