FARFETCH CONTINUES PARTNERSHIP WITH NATAAL TO CHAMPION BLACK CREATIVITY IN FASHION
FARFETCH has launched the second iteration of its year-long partnership with Nataal, the global multimedia brand celebrating contemporary fashion, beauty, visual arts, music, and culture from Africa and its diaspora. As with the first iteration of the project, launched on February 3rd, FARFETCH will work with Nataal and its community of change-makers, to create content that supports its talent.
This second iteration of the partnership launches today in collaboration with Italian powerhouse Valentino and celebrates a new generation of Black visual artists in Paris. The work of these agenda-setting talents speaks to the diverse themes of identity, the environment, and spirituality. Their stories come to life in this two-part editorial curated by Nataal. Photographed by Kyle Weeks and styled by Laëtitia Gimenez Adam, the artists wear runway looks from Valentino’s Act collection against a brutalist cityscape within which their key art pieces are immersed.
Maty Biayenda Alexia Fiasco
“We chose these young artists because together they represent ‘La Nouvelle Vague’; the new wave transforming the art world,” said Marie Gomis-Trezise, creative director at Nataal. “Their diverse practices address their heritage as well as urgent social themes and we hope this story with Valentino brings their work to the world.”
The talent featured includes Alizée Quitman (multi-disciplinary artist), Alexia Fiasco (photographer), Maty Biayenda (painter and textiles student), Fabien Conti (painter), Josué Comoe (painter), and Elladj Lincy Deloumeaux (painter).
This launch is one of two in collaboration with Maison Valentino, with the third and final iteration of the collaboration series between FARFETCH and Nataal to launch later this year.
