FARFETCH INVESTS IN CONTENT WITH NEW INITIATIVE
Luxury fashion platform Farfetch Limited has unveiled a new way to explore the world of fashion with the launch of Farfetch Communities – a celebration and showcase of bespoke content, curated by the platform’s global community of tastemakers.
Storytellers and content creators from around the globe selected by Farfetch and united by their love of fashion, will drive a collective, ever-changing narrative of self-expression and individuality. This means that Farfetch.com will move from weekly to daily editorial content across womenswear, menswear and kidswear, with contributions from across this growing and evolving community. The Farfetch community is made up of fashion lovers, including Farfetch’s in-house team of creatives, industry icons, hyperlocal style heroes, boutique owners, stylists and people who are shaping the cultural landscape from all corners of the globe.
To celebrate the launch, Farfetch Communities welcomes Chloë Sevigny, Academy Award nominated and Golden Globe winning actress; leading British actor, rapper and activist, Riz Ahmed; model and activist, Adwoa Aboah; and prodigious young artist and mercurial skater polymath, Blondey McCoy to share their inspirations and curate shopping edits and style points of view from Farfetch’s unrivalled product range.
Farfetch Communities will also be showcasing some of the world’s most influential boutiques, including Stadium Goods in NYC; Antonioli in Milan; Andreas Murkudis in Berlin; L’Eclaireur in Paris; Browns in London; Vitkac in Poland; Spazio Pritelli in Ferrara, Italy, and Artifacts in Taipei.
“Since day one, Farfetch has brought the world’s curators and creators of fashion together with people all around the world,” said José Neves, founder, CEO, and co-chairman of Farfetch. “We wanted to take that a step further by building out Farfetch Communities to create an ever-changing, inspiring way to help our customers, discover the things they love.”
Neves continued, “We believe that fashion is the ultimate way to celebrate and express our individuality; it’s not about one way of dressing, one trend, one aesthetic, one single viewpoint. Farfetch was built with the help of a community of fashion lovers, from boutiques, to brands, to our customers, and over the last 10 years that community has expanded to include many more voices and viewpoints. We thought a great way to bring this belief to life and create an inspiring way to explore our unrivalled range was to bring the people in our community together to share their inspirations and points of view with each other, creating a new way to discover fashion and shop Farfetch.”