FARFETCH TEAMS UP WITH NATAAL
As Farfetch continues its efforts to champion and give space to more Black-owned brands, boutiques, and creatives, the global luxury fashion platform has teamed up with Nataal, a London-based multimedia brand focused on African fashion, beauty, visual arts, music, and culture.
In this year-long partnership, Farfetch will work with Nataal and its community of change-makers, to create content that supports their talent.
The first iteration of the partnership is now live, as part of Farfetch’s celebration of US Black History Month, and is brought to life through a collaboration with Balmain and its creative director, Olivier Rousteing. This special story, inspired by Rousteing’s Black style icons, was captured by photographer Kenny Germé and stylist Edem Dossou, in a shoot and editorial that express how the ground-breaking spirit of these icons remains an enduring influence on modern luxury today.
“It was important for us to share this opportunity with Kenny and Edem, two Black artists in Paris who have brought their unique gaze to this story alongside a diverse creative team,” said Marie Gomis-Trezise, creative director at Nataal. “We hope this project opens doors for more young Black French artists to work with luxury houses in the future.”
