FASHION AGENCY FOUR MARKETING ACQUIRES PENFIELD AND CAPE HEIGHTS

International premium fashion agency Four Marketing has completed the purchase of iconic outerwear brands Penfield and Cape Heights from CEO and creative director James Barshall for an undisclosed sum. Barshall acquired the brands in 2005 from founder Harvey Gross.

Penfield, which was founded in Hudson, Massachusetts in 1975 is known for producing high quality fashionable, functional outerwear embodying the New England aesthetic. Cape Heights was established in the ‘90s but had been dormant for a number of years before being re-launched in 2011, primarily for the demanding Japanese market and with a focus on down jackets for high-end independent retailers including Isetan, Ron Herman Japan and Journal Standard. Penfield and Cape Heights are distributed worldwide via department stores and premium independents.

“I am excited to announce the acquisition of Penfield and Cape Heights by the team at Four Marketing – this really is the ideal fit and brings together the synergies, infrastructure, experience and resources of the team at Four Marketing which will help drive both brands forward and to achieve  their potential in markets across the world,” said Barshall.

“We are delighted to welcome the Penfield and Cape Heights brands into the Four Marketing business,” added Charles Perez, CEO of Four Marketing. “They join us at a time of exciting development across our distribution, retail and digital platforms and we look forward to embracing the opportunity to further build on the global success of each brand.”

Four Marketing represents over 30 brands including Stone Island, CP Company, Paul & Shark and Velvet by Graham & Spencer. For each of these brands the company owns the flagship retail store together with the relevant e-commerce site. Four Marketing also owns the new multi-brand store 18montrose which launched early this year.