by Stephen Garner
A look from Charles Jeffrey LOVERBOY’s spring/summer 2017 collection

Non-profit initiative Fashion East, with the continued support of retailer Topman, has revealed a double bill line-up of emerging talent receiving its sponsorship at London Fashion Week Men’s in January. Both events will be housed for the first time under one roof in Topman’s Show Space – The Old Selfridges Hotel.

For Fashion East and Topman’s joint talent platform MAN, Charles Jeffrey LOVERBOY, Feng Chen Wang and Per Götesson will present their collections in a group catwalk show at the Topman Show Space. Selected by MAN’s distinguished panel, this season’s line-up join the ranks of MAN alumni including Kim Jones, JW Anderson, Christopher Shannon, Craig Green and Grace Wales Bonner. In addition to showcasing their collections, designers receive financial sponsorship, behind-the-scenes business mentoring and inclusion in a leading Paris sales showroom.

“Last season’s MAN show lived up to all expectations but I fully expect this season’s to out do it,” said Gordon Richardson, creative director of Topman. “Charles Jeffrey returns to the MAN line-up for third time and we are intrigued to see what Feng Chen Wang brings to the catwalk this season after such as impressive debut. Per Götesson also returns for a second time but this time around he is showing a full catwalk collection. Watch this space.”

Fashion East will also debut its own men’s presentations that will include the unusual world of James Buck and Luke Brooks’ label ROTTINGDEAN BAZAAR for the second time following their debut in June, and welcomes newcomers ART SCHOOL, a new line behind the creative minds of Eden Loweth and Tom Barratt.

The MAN initiative was launched in 2005 by Fashion East and Topman as the first support scheme for new menswear design talent. Starting with a place on London’s womenswear schedule, by 2009 MAN began London’s first menswear day of shows before paving the way for the launch of London Collections Men in June 2012.