Fashion Has A Misinformation Problem. That’s Bad For The Environment.
Whenever a fashion brand makes a commitment to offset its carbon emissions, it needs to explain why it matters. Whenever a journalist like me writes a story about, say, activists protesting London Fashion Week, I also need to tell you why you should care and should keep reading. After all, there are so many other worthy things that demand our attention these days. It’s clear that the fashion industry is a big, stinking mess. But if you take a moment to ponder these facts, you realize that something is … off. An estimated range of 80 billion to 150 billion garments a year is ridiculously wide. The two most common estimates for fashion’s greenhouse gas emissions vary by a billion tons, a huge margin of error. And saying three-fifths of clothing will be trashed within “years” is a meaningless statement. Read more at Vox.
