The Webster Store in Soho New York City

Fenty to launch pop-up at the webster in new york

by Stephen Garner

The Webster has announced its new partnership with FENTY, the new luxury Maison launched by Robyn Rihanna Fenty with LVMH in May 2019, for its first pop-up experience in the United States.

FENTY will take over the first two floors of the iconic Cast Iron building at 29 Greene Street in SoHo, with a unique installation and retail experience designed for The Webster. The pop-up opens on June 19th through June 30th.

“I am so proud and honored that Rihanna and her team choose to launch the new FENTY release with The Webster SoHo,” said Laure Heriard-Dubreuil, founder and creative director of The Webster. “She has an incredible personality, style and is the true epitome of a powerful woman.”

First established in Miami’s South Beach district by Heriard-Dubreuil in a historical Art Deco building designed in 1939 by famed architect Henry Hohauser, the luxury specialty retailer now operates flagship stores in New York, Houston, Costa Mesa, South Beach and Bal Harbour.