SPARKS, Md. – Fila USA has chosen Peter Holmberg as its new national sales manager in the Golf & Corporate department, reporting to the director of Golf for Fila USA, Jeff Clark.
Holmberg comes to Fila from Ashworth, where he spent nine years in an assortment of sales and marketing positions. His latest position was as the executive vice president of sales for Ashworth and its Callaway Golf Apparel license.
According to a statement released by Fila USA, Holmberg’s primary task will be to grow the Fila Golf brand in specialty channels. He will also help the company enter into corporate sales.
“Peter’s industry experience is extraordinary,” said Jeff Clark in a statement. “He brings creativity and a strategic mind to guide the golf business to the next level and introduce Fila Golf to corporate America. Peter’s key leadership experience and past results will be an asset to Fila USA and we look forward to continued growth in this highly visible category.”