FILSON, BONOBOS, MR. SID TO OPEN AT BOSTON SEAPORT

The first fashion tenants have been announced for the new redevelopment of the Boston Seaport neighborhood by developers WS Development.

Heritage brand Filson will be opening in the spring of 2018, menswear brand Bonobos will open this fall, and men’s specialty store Mr. Sid will open its second location this fall, as well. These are the first fashion tenants signed to date, along with L.L. Bean, which was just announced last month. WS’ overhaul of the Seaport area also includes upscale destinations such as SoulCycle, Equinox, Bluemercury and more.

“We’re very much entrenched within the Pacific Northwest, but there are a lot of similarities between the outdoor culture of the Northwest and what you find in New England: forestry and maritime,” said Alex Carleton, creative director at Filson. “Our sportswear is geared to the outdoorsman and outdoorswoman.”

“The Seaport has been validated as a hotbed for restaurant and entertainment, and we think enhancing the pedestrian experience with fashion will make for a more intriguing district,” added Todd Norley, WS Development’s senior director of leasing.

When completed, Seaport will be the largest single real estate project in the city’s history, spanning 23 acres across 18 city blocks. WS is developing 3.3 million square-feet of mixed-use development, including 1.3 million square-feet of retail. Seaport combines incredible accessibility, innovation and the call of the water in the heart of an amazing city creating a palpable energy that has captivated an entire region.