Final Sales May Be Backfiring

Retailers are resorting to desperate measures to save their businesses. It’s no secret that businesses have recently been forced to employ constant sales to attempt to lure consumers with lower prices. But as more and more retailers struggle to get rid of apparel and boost sales, they’ve adopted a new strategy in hopes of getting shoppers to purchase goods: putting things on final sale, Elizabeth Holmes of The Wall Street Journal reports. This strategy, which prohibits shoppers from returning steeply discounted items, could be backfiring. Read more at Business Insider.