FIREBALL CINNAMON WHISKEY WANTS CONSUMERS TO SEE RED — A RED JACKET, THAT IS — IN AUGUSTA, GEORGIA NEXT MONTH

by John Russel Jones Mar 20, 2023

Fireball Cinnamon Whisky is making a unique offer for badge holders and golf enthusiasts willing to bring some (cinnamon) spice to the fairway at the PGA’s Master’s Tournament in Augusta, Georgia,  next month. The brand is offering 10 fans $1,000 to wear its custom, tournament-inspired Fireball Red Jackets at the event. The lucky 10 can rock them on the first nine, the second nine, and everywhere in between: Fireball just wants to see red on the green.

“When it comes to golf not everyone is destined to wear green [the color of the traditional jacket awarded to Masters Tournament winners since 1937 and made by Brooks Uniform Company based in New York City], that’s an honor held for a select few,” said global brand director for Fireball, Danny Suich. “A Fireball Red Jacket, however, comes with something that is arguably more important than honor, it comes with a license to unapologetically enjoy the game, however you choose to play it. We know ‘birdie juice‘ is already a frequent participant in many rounds and Fireball’s Red Jacket is our homage to that.”

Legend has it that one of golf’s more iconic jackets (one that’s synonymous with a certain April tournament) originated from captains overseas wearing red jackets. Is it a coincidence that red just happens to be Fireball’s signature color? We think not, and this year Fireball is doing something about it.

The exclusive Fireball Red Jackets feature:

  • Green liner: A sleek, bespoke liner is a nod to the green on which the game is played.
  • Custom Fireball patch: It wouldn’t be a respectable jacket for this occasion without a premium dragon-donned patch.
  • Monogrammed Buttons: Brass buttons on the jackets, inspired by the color of our delicious cinnamon whisky, boast a custom engraved Fireball logo for a sophisticated touch.
  • Inside Pocket: While inside pockets aren’t special to our jackets, ours is made to hold a Fireball mini shooter, making it clearly superior to all others.
    Pin: Each jacket ups the class factor even more by including a Fireball pin
  • to wear on the lapels.
  • Inside patch: With only 10 Fireball Red Jackets ever made, a custom signature patch inside the jacket allows owners to claim their coat – and Fireball – for the rest of time.

An added bonus? Even though phones aren’t allowed where the Fireball Red Jackets are going, the vibrant color guarantees that wearers will be easy to spot on TV… and the course.

Interested fans can visit www.FireballRedJacket.com starting today through March 29th, 2023, to enter the contest, which includes participants telling the brand why they deserve to wear the red jacket by sharing their own Fireball golf tradition in 250 words or less. Those who are selected to receive the 10 custom Fireball Red Jackets and $1,000 stipends will be notified by March 31st, 2023.

Official rules are posted at www.FireballRedJacket.com.

“Fireball amplifies any situation, which is why we’ve set our sights on shaking up the golf world in a way only Fireball could,” said Suich. “Fireball’s Red Jackets – and everything else we have planned for golf this year – raise a shot to those who love golf but prefer their game to be a lot more fun and a little less serious.”