Five Ways to Get (And Give) Good Customer Service This Holiday Season

Stories of poor customer service are legendary; especially at this time of year. It seems every company and every customer has a tale of woe. There’s the clerk who doesn’t know/doesn’t care; the voice mail system with endless hoops to jump through to get to a human being (if you even can); the surly fast food attendant; part-timers who may not be trained. For today’s entrepreneur the playing field for holiday commerce has changed. Requirements around the holidays are heaviest. Despite your best intentions, statistically it’s harder to find the best people in a clutch situation, and it may be tempting to lower your standards. But this may be a costly decision as mistakes of carelessness can create direct and indirect costs (such as a reputational hit) that affects your business for years. So as a committed and responsible business, what can you do? Read more at Forbes.