FLORSHEIM ANNOUNCES FIRST COLLABORATION WITH PSUDO SNEAKERS

by John Russel Jones Jul 24, 2024


American heritage footwear brand Florsheim joins forces with Los Angeles-based sustainable American footwear brand Psudo to launch a summer capsule collection that defines style, comfort, and sustainability.

From Florsheim X Psudo’s Bold collection

Combining Florsheim’s enduring elegance and quality craftsmanship with Psudo’s innovative approach to footwear, the capsule consists of three groupings: Basic, Summer, and Bold, with seven colors and prints in total. The Florsheim x Psudo collaboration combines classic sophistication and contemporary flare. The Basic collection colors consist of brown, navy, and charcoal, which reflect Florsheim’s traditional and natural color palette for evergreen wear. The summer collection adds a lighter color scheme, including sage green and blue denim and fun palm leaf prints that are ideal for the upcoming summer season. The Bold collection consists of two vibrant colorways – dark purple/aqua ombre and navy/orange ombre – with a unique snake texture that embodies the Psudo aesthetic.
“Partnering with Psudo has been a fantastic journey,” says John Florsheim, the President and Chief Operating Officer of Weyco Group Incorporated. “To be able to learn the latest in sustainable footwear technology and work with a team who is passionate about their craft has been a pleasure. We enjoy exploring new ways to spark conversations with new audiences, and this collaboration with Psudo is a great opportunity to do just that.”

From Florsheim X Psudo’s Classic collection

Made at Psudo’s factory in Los Angeles and sourced in the United States, the Florsheim x Psudo collection is created using Psudo’s signature innovative sustainable technology. Each pair saves 7.2 single-use plastic bottles from landfills and oceans, is machine washable, oil, and slip-resistant, and incorporates insoles designed for 24-hour arch support with anti-microbial technology to stay fresh longer between washes. By teaming up, Florsheim and Psudo ensure their customers receive unparalleled comfort and sustainability with every step.

From Florsheim X Psudo’s Summer collection

“We’re absolutely thrilled to join forces with such an iconic American Heritage brand. I’ve personally been a huge fan of Florsheim for years,” says Michel Rich, Founder of Psudo. “When I reached out to them, we saw a fantastic opportunity to blend Florsheim’s rich heritage with the innovative and flexible approach that Psudo brings. We believe this collaboration will be incredibly rewarding and inspiring for both brands, attracting new customers to both Florsheim and Psudo. Our creative teams have been working hand-in-hand, seamlessly combining our expertise to achieve a fresh look for both brands. We’re eagerly anticipating the outcomes of this collaboration and can’t wait to see what we achieve together!”

The Florsheim x Psudo Collaboration Collection will be available for purchase starting August 5th, 2024, on the Florsheim website and select Florsheim stores. The shoes’ MSRP is $140.00.