FOOT LOCKER LAUNCHES NEW LABEL WITH DON C

Foot Locker has launched “All City by Just Don” – a lifestyle brand created with American streetwear designer Don C rooted in basketball and sneaker culture.

All City by Just Don merges luxury fabrics and modern streetwear with a vintage aesthetic, with the first collection featuring hoodies, t-shirts, mesh shorts, and matching track pants and jackets. The All City by Just Don fall 2021 collection drops at 10:00 am EST on Wednesday, November 10th, and features apparel ranging from $55 to $150. All pieces will be available in sizes S through XXL both online and at select Foot Locker locations across the United States and Canada.

To mark the drop of the first collection, Don C and Foot Locker will host a series of creative summits in key markets across the US and Canada including Chicago, New York, Toronto and Los Angeles.

“Like Foot Locker, Don C is deeply committed to the young, diverse communities we serve,” added Bryon Milburn, senior vice president and general manager at Foot Locker. “He is at the forefront of modern culture and fashion, and by lending his taste, care, and craft to the All City by Just Don line at Foot Locker, we’re able to further connect to the next generation of streetwear enthusiasts.”

Don C has been a part of the cultural vanguard for decades as a music executive, fashion designer, sneaker collaborator, and brand storyteller. “I’m excited to partner with Foot Locker in the creation of All City. Their proactive commitment to lifting up the Black community is something I wanted to be a part of,” explained Don C. “With everything I’ve ever created, my inspiration has been from the Chicago neighborhoods I grew up in. As a designer, I want to lead the conversation and push the boundaries where my story intersects with fashion, travel, and the real people who inspire me every day.”