destination xl

Former brooks brothers exec sahal laher to head digital operations at destination xl

by Stephen Garner

Destination XL DXLDestination XL Group, Inc. has named Sahal Laher as its new senior vice president, chief digital and information officer, effective immediately. The former Brooks Brothers executive will report to the company’s chief executive officer, David Levin, and will be the principal architect and leader of DXL’s digital commerce strategies and IT/MIS Operations. Laher will also be a member of the company’s executive committee.

Laher has over 20 years of senior operational experience with a focus on digital and omni-channel strategies. He was most recently executive vice president of Digital Innovation and Technology & Global CIO at Brooks Brothers, where he was responsible for ensuring that the company’s information technology investments, resources and project execution were aligned with its strategic business objectives. Prior to Brooks Brothers, Laher was Global CIO at Stride Rite Corporation where he worked closely with the Stride Rite executive leadership team in delivering an IT strategy that supported growth by integrating the global supply chain across brands and geographies. Sahal also held senior strategic consulting positions at Deloitte Consulting, Andersen Consulting and Data General Corporation.

“We have built robust Omni-channel capabilities, and it is now time to leverage our seamless shopping environment with digital expertise anchored on customer interaction, online experience, and personalization to further build DXL’s brand awareness,” said Levin. “With his track record of leading high profile brands, Sahal is poised to enhance engagement with our core shopper across all channels of distribution.”

“Digital provides a platform to facilitate interactions and transactions with our customers in an efficient, simple, and superior way,” added Laher. “I’m excited to be joining the DXL Mens Apparel team and look forward to evolving our digital technology in innovative ways and continue to build out customer-centric solutions.”