FOSSIL GROUP APPOINTS NEW GM FOR ITS FLAGSHIP BRAND
Fossil Group, Inc. has announced that Melissa Lowenkron will join the company as Senior Vice President and General Manager, Fossil Brand. In this newly created role, she will be responsible for brand strategy, product design and marketing.
Lowenkron spent more than two decades with the Neiman Marcus Group, where she built omnichannel businesses across a wide range of men’s and women’s categories. In her most recent role as Senior Vice President and General Merchandise Manager at Neiman Marcus, she led the handbag and accessories, women’s footwear, jewelry and beauty businesses.
“Melissa’s extensive leadership experience with luxury retailers, including Neiman Marcus and Bergdorf Goodman, makes her the perfect leader to continue to drive growth for Fossil,” said Kosta Kartsotis, Fossil Group Chairman and CEO, in a statement. “Her fashion, product and consumer insights across a wide range of categories will allow us to continue to capitalize on the brand’s momentum.”
“Fossil is an iconic brand that I have always admired. It has an incredible history and an exciting future ahead,” added Lowenkron. “I am thrilled to have the opportunity to join the Fossil team as we continue to build momentum through best-in-class product development, category intensification, customer engagement and our digital transformation.”
With this appointment, Steve Evans, Executive Vice President and Chief Brand Officer, will focus all of his efforts on growing Fossil Group’s other owned brands (Michele, Relic, Skagen and Zodiac) as well as its licensed ones (Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade New York, Michael Kors, Puma and Tory Burch).