Four ways augmented reality is revolutionizing brick-and-mortar retail

by MR Magazine Staff

Believe it or not, the grocery industry is getting some major cool points. Grocery chain Stop & Shop recently announced that it will be partnering with Robomart and officially begin testing self-driving vehicles this spring. These vehicles will essentially serve as “mini grocery stores on wheels.” Customers will be able to call the vehicles through an app, similar to calling an Uber, and once the vehicle arrives, they can pick out the items they want to purchase and the vehicle will continue on its way. Stop & Shop is one of the first grocery store chains to push the barrier in regards to experimenting with new technology. Other businesses, including those in the small business category, need to take note. While I’m not saying you need to create your own driverless vehicles, brick-and-mortar shops have felt the effects of e-commerce firsthand. In order to survive in this digital-driven world, you have to get creative. Read more at Forbes.