Fox Racing, a SoCal-based manufacturer of bike apparel and safety equipment, has just announced new partnerships with PeopleForBikes and the National Interscholastic Cycling Association (NICA) to further its support to boost bicycling across the country.

Fox will work alongside both organizations to create more cycling opportunities, develop youth programs and improve retailer and rider relationships in the industry.

PeopleForBikes is one of the USA’s leading bicycle advocacy organizations. Its new association with Fox will help it continue to advance youth and community well-being by expanding youth bicycle access and paving the way for increased health, equity and diversity in bicycling.

The National Interscholastic Cycling Association (NICA) is the organizing body for high school mountain biking and the largest youth mountain biking organization in the United States. Fox will work with NICA to further support the organization, its high school teams and its coaches and directors. In addition to direct monetary support and access to product, Fox and NICA plan to develop special programs to further support riders that don’t have the financial resources and improve diversity in cycling.

“We want to create inspired cycling experiences for more people, and PeopleForBikes and NICA are making that happen,” said Fox CEO Jeff McGuane in a statement. “From new places to ride, to youth support and diversification, we are working with partners to pay-forward our love of cycling.”