FRAME REINTRODUCES ITS MENSWEAR LINE

by Stephen Garner

FRAME has completely relaunched its men’s category today with its all-new fall 2021 collection. This season introduces a new aesthetic and method of dressing for the American fashion brand.

The fall collection is comprised of three core concepts: Smart Comfort with innovative and tech-informed functionality; Modern Classics that refresh men’s staples; and Enhanced Denim – the building blocks of every modern man’s wardrobe.

FRAME continues to nurture timeless favorites, from luxurious cashmere sweaters to thoughtful tailoring. Standout components of this new system include layering essentials that provide both functionality and comfort, from a Technical Padded Gilet – versatile enough to wear over a long sleeve tee or under a coat – to a Technical Padded Blazer – a modern take on the classic shape updated with our signature plaque quilting and hidden snaps for a clean finish.

The pieces in this collection are all created from the highest quality fabrics sourced from the best mills around the world. The fits are slim, flattering, and accentuates the form, providing a modern and masculine sensibility. At the heart of the collection is a dedication to function, the considered details that ensure our clothes move with a man throughout his day, from wrinkle-resistant trousers to anti-microbial jeans.

To complete the full wardrobe, the FRAME man is offered two classic black belt options and the brand’s first men’s shoe, a Modern Chelsea Boot made from 100 percent leather. Also as a first for the brand, the fall assortment also brings sleek merch, as seen with basketballs, reusable water bottles, and more that emphasize the brand’s quality over quantity approach.

“Our menswear collection is about a mindset that is equal parts confidence and ease – a unique perspective on how to dress well. We wanted to offer the modern man a selection of modern wardrobe classics that he will reach for again and again,” said Erik Torstensson, co-founder and co-creative director at FRAME. “We are constantly trying to push the boundaries within our collection to redefine what a man’s modern wardrobe could be.”

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