by Stephen Garner
Fred Segal Sunset

The Coronavirus pandemic isn’t slowing down Fred Segal.

The Los Angeles-based experiential retailer announced on Wednesday that it continues to expand internationally and will open a new location in South Korea in the first quarter of 2021. This new store marks the retailer’s first opening as part of a larger global expansion plan.

The retailer is partnering with Hanwha Group to open a location in Seoul within the Galleria Luxury Hall, South Korea’s preeminent department store featuring the world’s leading luxury brands. The Galleria Luxury Hall is a flagship store situated in a well-known and high-traffic shopping area, raising Fred Segal’s profile within one of Korea’s largest metropolitan centers.

“We’re excited for Fred Segal to launch at Galleria Luxury Hall, one of the world’s most prestigious retailers, offering customers in South Korea a unique shopping experience that captures the style and culture of Los Angeles,” said Jeff Lotman, chairman and owner of Fred Segal. “With more store openings in North America that will be announced soon, this deal solidifies Fred Segal’s position as a global brand with an enormous growth trajectory.”

Fred Segal’s approach to retail and unique understanding of the Los Angeles scene has made the company appealing to international brands who are looking to diversify their offerings and attract new customers.

“Galleria Luxury Hall is the first exclusive retailer of premium brands in Korea,” added Brian Pang, senior vice president of Galleria. “We know Fred Segal will exceed the expectations of customers who are looking for a new and innovative retail experience.”

Since its establishment in 1961, Fred Segal has been synonymous with L.A. style and pop culture. As a pioneer of the shop-in-shop concept, the brand connects with customers through experiential retail and is responsible for launching and discovering the biggest names in beauty and apparel.

Fred Segal current has five locations, including its Sunset Boulevard location in Los Angeles, as well as stores in Malibu, LAX airport, Bern, and Taipei.