Fred Segal Expanding to Tokyo, Las Vegas

by Harry Sheff
Fred Segal's new CEO Paul Blum
Fred Segal’s new CEO Paul Blum
LA-based contemporary retailer Fred Segal will open its first store outside of the U.S., in Tokyo, Japan early next year.

The new store, in three converted railway buildings at 13 Daikanyama-cho Shibuya-ku, will carry menswear, women’s wear, accessories and home goods.

“The original Fred Segal stores in LA have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture,” said Fred Segal’s new CEO Paul Blum. “Tokyo is absolutely the right market for us to launch Fred Segal’s first international location and the innovative Daikanyama site will do a great job of reflecting our brand’s sensibility. We’re pleased to be working with our partner Mark Styler, who has deep experience in the Japanese fashion and retail market and truly understands the Fred Segal brand.”

Fred Segal’s new owner, branding entrepreneur Adam Sandow, says this will be the first in a long-term partnership with Japan’s Mark Styler Co. Ltd. More Japanese locations are being planned, including both standalone stores and boutiques within department stores.

The retailer will also be opening a collection of seven stores in the new SLS Las Vegas Casino in August, shortly after the casino’s grand opening.

Fred Segal was founded in 1961 and acquired in May 2012 by New York-based Sandow. Evolution Media Partners came on in May this year as an equity partner and Paul Blum, a former CEO of David Yurman, Kenneth Cole and Juicy Couture, was named chief executive.