FRED SEGAL OPENS RALPH LAUREN POP-UP SHOP FOR THE HOLIDAYS

L.A.-based specialty retailer Fred Segal has opened a new pop-up shop with Ralph Lauren in celebration of the holiday season and the American brand’s 50th anniversary.

The 1,500-square-foot activation space within Fred Segal’s Sunset store has been transformed into a cozy ski-lodge, adorned with birch trees, fireplaces and snow.

Throughout the pop-up shop’s residency, there will be several events and specially curated experiences for the entire family. The World of Polo will be showcased, including men’s, women’s, kids and Ralph Lauren home product. Polo will feature some of its most iconic collections of the past and present, including Downhill Skier, the Great Outdoors, and other covetable capsule collections from its rich history.

The “Fred Segal Image result for heart emoji Ralph Lauren” pop-up shop will remain open for seven weeks.