FRED SEGAL TO HOST VIRTUAL SUPER LAND POP-UP THIS MONTH

Los Angeles-based experiential retailer Fred Segal will host the first retail pop-up of fashion concept brand Virtual Super Land (VSL). The brand, which is at the intersection of fashion and technology and leverages green screen technology, will host an interactive experience at Fred Segal’s flagship location on Sunset Blvd in West Hollywood from May 1st-31st, 2019.

The pop-up will feature a collection of streetwear pieces complimented by the VSL camera app, which will interplay with the user’s perception of reality in an engaging, shareable way designed for a social media savvy generation. Highlights of the VSL collection include oversized long and short sleeved T-shirts and hoodies adorned with virtual designs and innovative detailing.

The Fred Segal / VSL experience will be primarily green and neon representing the key colorways of VSL, so that all items interact with the app. Customers will also be able to shop special collaboration products from Orly, Casetify, Mai Mia + Coco and Breezy.