FROM OUR NOVEMBER ISSUE: FASHION FUTURES TIE DYE FANTASIES
When your sales floors start looking a bit dark and dreary post-holiday season, brighten them up with a basket or two of colorful, gender-neutral, hand-dyed cotton socks. Machine-washable (with similar colors, turned inside out), these made-in-America impulse items ($28 suggested retail) created by By My Grace are sure to ring registers just when you need it most. These socks are designed to match back to the latest sneakers, slides, and loafers of the season, available in a large array of colors.
Fashion and fitness exec Ali Grace Kolbe (with a little help from her mom, Grace Kolbe) started the brand in 2019 by tie-dying socks in the basement of her East Village apartment. She now works with master dyers to create high fashion, elevated socks and athleisure wear. Retailers including SoulCycle, Blink Fitness, Free People and better specialty boutiques have picked up on By My Grace, a female founded brand out of New York City.
Check it all out at @by.my.grace and bymygrace.com.
