Fubu teams up with eye candy creations on eyewear line

by Stephen Garner

Eye Candy Creations USA has teamed up with FUBU on the design, development, production, and worldwide distribution of FUBU Frames, a sunglasses and optical collection.

The first release under this exclusive partnership was for the spring/summer 2020 collection, which combines the latest runway looks with the color trends of the season. The frames featured an array of Mazzuchelli Italian acetates, high-end metals, unique constructions, and vibrant custom tinted lenses all with back-side anti-reflective coatings. The new collection, which retails between $149 and $195, is currently in distribution.

With this addition to its portfolio, Eye Candy Creations USA continues to strengthen its leadership in the high-end eyewear segment, as the only black-owned eyewear designer, distributor, and manufacturer, and now Licensor with a longstanding history in luxury and lifestyle spearheaded by CEO Tiffany Mcintosh.

“My husband and I are beyond honored to be able to own the License to such an iconic and historic brand,” said McIntosh. “They could’ve chosen anyone to design and distribute their brand, but they chose us.”

“Thank you Tiffany and the entire Eye Candy Creations team for the great work you are doing with the new FUBU eyewear collection and our collaboration,” added Daymond John, CEO of FUBU. “I’m looking forward to all the amazing things we will do together.”