GAP AND BOMBAS JOIN FORCES FOR WORLDWIDE SOCK DONATION

Gap is joining forces with athletic-leisure sock company Bombas to present the exclusive Gap x Bombas collection, which will be available in select Gap stores around the world and on Gap.com. For every pair sold in participating countries, Gap will give a pair of specially-designed Bombas donation socks to someone in need; the two companies are hoping to donate one million pairs of socks to homeless shelters in participating Gap markets around the globe.

Each pair of Bombas socks has reinforced seams for greater durability, an anti-microbial treatment to deter the growth of odor and fungus and darker colors to minimize visible wear. These attributes make a big difference in the lives of those who don’t have the luxury of having a clean pair of socks every day. The exclusive line of Gap x Bombas calf socks for adults and children comes in four different color combinations.

“Gap has always been committed to incorporating a positive social impact into our everyday business,” said Steven Sare, senior vice president of merchandising for Gap. “We saw a natural partner in Bombas because their giveback component resonates so strongly with our values and those of our customers who are excited about giving back. We were also impressed by the innovative design of the socks that Bombas donates, as they’re specifically crafted to meet the particular needs of the people receiving them.”

With the support of Gap, we are able to bring an international spotlight to the issue that drives us year-round,” added David Heath, co-founder and chief executive officer of Bombas.

Gap is raising awareness for the issue through social media with the use of the hashtag #socksforall. Further details on the campaign can be found at Gap.com.