GAP LAUNCHES BUSINESS-TO-BUSINESS MASK SALES

Gap has launched a B2B product program focused on offering large organizations reusable, non-medical grade cloth face masks to supply to their employees as they welcome them back to work.

For businesses that plan to re-open, Gap Inc. is offering a selection of non-medical face masks in mass quantities — starting at a minimum order quantity of 100,000 units — and in a variety of colors and swatches.

To date, Gap Inc.’s recently-launched B2B face mask program has sold approximately 10 million non-medical grade face masks to employers, including the City of New York, the State of California, Kaiser Permanente, and a leading consulting firm.

“In the face of this pandemic, the Gap Inc. team was able to quickly respond to a customer need for masks. Since then, we’ve sold millions of non-medical grade masks to customers across our brands,” said John Strain, head of e-commerce and technology at Gap Inc. “We quickly started hearing from companies like ours who wanted to be able to supply their employees with the same product, so we’re excited to extend our high-quality reusable, non-medical grade cloth face mask offering to organizations that want to help protect their employees as they re-enter the workforce.”

Gap Inc. has already responded to the call to action by sourcing millions of non-medical masks and other personal protective equipment for the healthcare community, and the company’s family of brands have responded to the demand from consumers for everyday use, in partnership with medical experts. The company’s brands are also giving back, donating over 200,000 non-medical masks to community organizations, and donating to causes that help those in need during this crisis.