Gen Z’s Retail Eye: They Love Brick-And-Mortar Shopping

One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones. Given that they expect ready access to the web via the machines in their pockets, you might think that Gen Z is poised to turbo-charge ecommerce. But recent studies show that while their smartphones keep them very well informed, they’re not keeping Gen Z out of brick-and-mortar stores. Read more at MediaPost.