Geoffrey beene signs ps brands for socks & slippers

by Christopher Blomquist

GeoffreyBeeneGeoffrey Beene has a new licensee for men’s socks and slippers.

The brand announced today that it has signed a multi-year agreement with New York-based PS Brands, LLC to produce socks and slippers for the US and Canadian markets.

The first delivery of slippers will hit for fall 2015 while the socks will debut the following spring.

“Both the hosiery and slippers will be positioned for today’s economic environment as an affordable and accessible priced designer brand,” said Merle Sloss, executive vice president and president of licensing for Geoffrey Beene. “The new collection will follow along with the Geoffrey Beene heritage and design aesthetics with signature Beene detail that will differentiate Geoffrey Beene from the market place.”

The socks will employ technical fabrics and include both fashion and core styles. The slippers will incorporate menswear fabrics such as pinstripes and herringbone and be suitable for indoor and outdoor use.

PS Brands, LLC was founded in 1994 and ships under its proprietary brands Candy Girl, Planet Sox and Funky Socks. The hosiery specialist’s other licensors include Esprit, Ike Behar, Quiksilver and DC Shoes, among others.