George Esquivel Wants You to Wear the Hell Out of His Ultra-Limited New Balances

George Esquivel grew up longing for something impossible. His family didn’t have much money. He moved around a lot, attending 12 different schools. But the boy who would grow up to run his own footwear brand had his sights set on a very specific item. “I coveted the perfect white sneaker,” he tells me over the phone from his home base in Los Angeles. “That’s what started me down the shoe path—wanting the perfect white sneaker. But it was unattainable because there’s no such thing as a perfect white sneaker. As soon as you wear it, it’s no longer perfectly white.” Read more at Esquire.