Getting YouTube Stars To Sell Your Product

YouTube influencers are a sought-after breed. One word from these connoisseurs of cool, these heralders of hipness, and traffic to a website or store soars, products fly off shelves and brands become blockbusters overnight. But these people can be picky, quirky and hard to connect with — especially for a new brand roaming about the Internet in search of some love and respect. Read more at The New York Times.