Sneakersnstuff NYC

Global retailer sneakersnstuff celebrates its 20th anniversary

by Stephen Garner

To celebrate its 20th birthday, global sneaker and streetwear retailer Sneakersnstuff (SNS) has announced the opening date for its Los Angeles flagship store location, followed by collaborations, custom releases, the SNS New York bar opening, and a phone app dedicated to making sneaker buying and collecting seamless.

Founded in Stockholm on March 26, 1999, Sneakersnstuff was originally conceptualized as a small local store for the sneaker-obsessed community in Sweden by Erik Fagerlind and Peter Jansson. The brand has since evolved into a multi-city footprint, global brand with retailers in Stockholm, Paris, Berlin, London, New York, and opening this month in Los Angeles.

Sneakersnstuff founders
Erik Fagerlind and Peter Jansson / Photo by Fredrik Etoall

Driven by an ethos of inclusivity and being locally connected, Sneakersnstuff partners with the best in class creatives, artists, local influencers and crews in all cities around the world to create innovative opportunities, events and platforms to continue the fashion conversation amongst like-minded communities. Sneakersnstuff prides itself in creating a unique approach to design and architecture across all brand details from the stores, offices and collaborations. Custom details throughout each storefront are inspired by local and heritage elements of each country and neighborhood where a store exist while integrating custom builds. These are imperative moments for the brands to highlight the integrity of Sneakersnstuff and partners of the brand.

For its 20th anniversary, Sneakersnstuff will host an array of activities throughout the year. The first launch of 2019 will commence on its birthday, March 26, 2019, with the official opening of the Sneakersnstuff LA store. Located on the Venice Beach Boardwalk and designed by Sneakersnstuff and Jenny Askenfors of Bofink Design, the space is inspired by the history and legacy of Venice. From the founders’ obsession with Venice, Italy, the oil drilling history of Venice, CA,  to championing the Mexican heritage and overall culture of the West Coast, the Sneakersnstuff store pays homage to all of the elements which make Los Angeles, primarily Venice, special. Outside of being a premium sneaker destination, the space will serve as a hub for events, activations, community work, engaging with local creatives, artists, branded store experiences.

Sneakersnstuff NYC
Sneakersnstuff NYC

Following the SNS Los Angeles opening will be the retailer’s second global hospitality venue under the Sneakersnstuff umbrella, the SNS Bar, in May 2019. The SNS Bar is located in a beautiful space underneath the Sneakersnstuff NYC store (22 Little West 12th Street, NY), with entry being through an incredible staircase located on the Gansevoort Street side. The bar is owned and will be programmed out by Sneakersnstuff, and operated by Andreas Bergman and Joel Söderbäck – the founders of award-winning cocktail bars and restaurants, Tjoget, listed as one of the world’s top 50 bars, and Paradiso in Stockholm.

The SNS Bar will unite customers, community and friends of the brand for an abundant selection of cocktails, music curation and programming five days a week. In addition to public availability, the SNS Bar provides availability for private events. The SNS Bar was first introduced in December 2017 where the space hosted the brand’s NYC store afterparty with a surprise performance by Nas.

Streaming through the 20th anniversary year with more announcements and surprises. The retailer’s new mobile app will cement Sneakersnstuff as the fairest destination to obtain limited edition sneakers while elevating the experience with editorial content and offering future gamification opportunities. The Sneakersnstuff app and new website will launch in spring 2019.

Sneakersnstuff NYC
Sneakersnstuff NYC