Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to connect with a friend or explore our materialistic desires in contented solitude. Retail therapy, we called it.
Now going to the store, whether it’s a Macy’s in a suburban mall or the neighborhood CVS — basically, all but the most luxury of retailers — is a battle that leaves consumers feeling defeated. Read more at Vox.