GOLDEN GOOSE DEBUTS DAD-STAR SNEAKER
In celebration of National Sneakers Day, Golden Goose has launched its new Dad-Star sneaker.
Featuring a throwback design from the 1990s, these genderless sneakers appear as if they’ve come straight out of the past, combining a vintage silhouette with top-notch materials to give a streetwear wardrobe a throwback vibe.
Releasing in silver and gold colorways, both styles use monochromatic panels of clashing textures and unique finishes. Rich laminated leathers and ballistic nylon collide in on the upper and mix with contrasting silver hi-visibility reflective inserts.
The old-school look of this sneaker is modernized by utilizing details such as colorful eyestays in red and blue, exposed foam on the tongue, as well as the brand’s signature distressing treatment. The yellowed effect featured on the sneaker’s midsole recalls the brand’s idea of hanging sneakers in natural sunlight to obtain the characteristic vintage shade of foxing.
The Dad-Star’s corresponding campaign video is set in a dusty attic full of bits and bobs. A wrecked trunk turns into a time machine that teleports a father back in time to distant memories of his youth. Background music is playing from an old-fashioned record player and a scruffy vinyl becomes the perfect soundtrack to the stories that resurface in the father’s mind at the electrifying sight of his old sneakers, companions of many adventures. Now it’s time to pass them on to the next generation. After all, memories are happier when shared.
The Dad-Star sneaker is set to release exclusively on the Golden Goose Passport App, with a first limited drop on October 9th. This style retails for $560.
It will then officially launch in the United States on October 15th at goldengoose.com, with a preview at New York’s Madison store. On October 17th, a special event will take place at SoHo and Dallas flagship stores.
These sneakers have been produced specifically for the U.S. market – with a few other selected international retailers set to carry this style at a later date.
