Google And Pointy Partner To Help Local Retailers Compete With Amazon
Amazon’s onslaught against brick-and-mortar retail is relentless. Today it controls about 5% of all American retail, according to Bloomberg, and is on track to take 49% of all online spending this year predicts EMarketer. Amazon is the competitor that keeps local independent retailers up at night. Some 73% of independent retailers surveyed by the Advocates for Independent Retailers report that Amazon has had a negative impact on their revenue. One reason is that 55% of all product searches start on Amazon, according to a study by BloomReach. Search-engine Google isn’t sitting on its hands as its dominance in product search migrates over to Amazon. Only an estimated one-fourth to one-third of consumers use online product search first. Read more at Forbes.
