Google Could Beat Apple At Fashion—Just Like It Did Phones

While the Apple Watch has made its way to Vogue and Beyonce’s Instagram, it’s Google’s Android Wear that’s quickly catching on with designers at large. This week at the elite watch conference Baselworld, Google signed on Michael Kors and Nixon to further diversify the lineup. That means in the 20 months since Android Wear originally debuted, Google has enlisted nine tech companies and four fashion labels to produce 18 unique Android Wear watches of their own—and that’s not counting a multitude of sizing, color, and band options. Meanwhile, Apple still has one watch, made by Apple. If you’d like, you can buy a band from other designers like Hermes. But the hardware? The aesthetic? The watch itself? That comes from Apple. Read more at Fast Company.