GOOGLE SEARCHES FOR ‘TRAVIS KELCE FASHION’ SKYROCKET 667% IN THE PAST YEAR
Research carried out by online fashion retailer BoohooMAN has analyzed the rise in searches for Travis Kelce’s style, finding that there has been a 667% increase in Google searches for ‘Travis Kelce fashion’ in the past year, making the NFL star one of 2023’s biggest style icons and one to watch in 2024. The company also looked at some of Kelce’s most memorable fashion moments and analyzed his fashion influence by looking at the popularity of various trends on Pinterest, Google, and TikTok.
Double denim
In September, Travis Kelce was spotted sporting a light blue and white denim jacket and matching pants designed by Kid Super. Kelce paired this look with simple white Converse sneakers, making a bold but cool statement and prompting a 92% rise in searches for double denim on Pinterest.
Bold Prints
Travis Kelce is not one to shy away from bold, colorful prints; whether wearing a bright yellow button-up with brown leather pants, or a flamingo print bowling shirt, Kelce knows how to pull off a fun print. Pinterest searches for graphic shirts have increased by 30% in the past month.
Kelce often styles his bold printed knitwear with wide-leg pants or jeans for a casual but fun look. This baggy sweater trend has seen a 56% increase in Pinterest searches over the past month.
Plaid Shirts
After the Kansas City Chiefs game against the Los Angeles Chargers in October, Travis and recording sensation Taylor Swift were seen leaving together hand in hand, coordinated red outfits included. Wearing a red plaid shirt from Pharell’s brand Icecream, and styled with beige slacks, Travis’ fall-appropriate look was a great mix of casual and fun. Pinterest searches for plaid shirts have also increased by 23% in the past month.
Oversized Suit
Travis Kelce has perfected his red-carpet look this year, opting for more of an oversized fitting suit. At the premiere of the Netflix documentary ‘Quarterback,’ Kelce wore an oversized pastel mint green suit. He also appeared at the 2023 ESPYs in a black and white, loose-fitting ensemble. Pinterest searches for oversized blazers have increased by around 33% in the past month.
A spokesperson for BoohooMAN, commented, “2023 was the year of Travis Kelce, not only on the field but off it as well. His rising popularity has partly been due to his new relationship with superstar Taylor Swift, but his fashion has also been a highlight. From his pre-game outfits to the red carpet, Travis knows what he looks good in, and he is not afraid to experiment. Kelce has cemented himself as a menswear icon, with people searching for his pre-game looks and general style on various social media platforms. As Travis’ and Taylor’s relationship progresses, don’t be surprised to see Kelce’s outfits all over social media in 2024.”
Image, top: Kansas City, Missouri – December 31: Travis Kelce #87 of the Kansas City Chiefs looks on during pregame warmups before an NFL football game against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium on December 31, 2023 in Kansas City, Missouri. (Photo by Ryan Kang/Getty Images) All other images are from BoohooMEN.com.
