H&M HOSTS RUNWAY SHOW IN ROME FOR NEW GIAMBATTISTA VALLI COLLABORATION

Kendall Jenner, Troye Sivan, and Valli fans attended the Giambattista Valli x H&M fashion show last night set against the backdrop of one of Rome’s historical landmarks – Palazzo Doria Pamphilj.

The Giambattista Valli x H&M collection came to life on a pink runway that featured a mix of models and personalities, including street-casted true Romans. After the fashion show and cocktail party, guests moved down Via del Corso to the Grand Hotel Plaza for the after-party hosted by DJ collective Circoloco.

“I created my fashion house in Paris, but I proudly claim my Roman origins: my heart will always belong to the Città Eterna, and this is why I chose Rome for the show, and in particular Palazzo Doria Pamphilj,” said Valli. “With its eclecticism, Rome has integrally shaped my views and personality. It was wonderful to see it all come to life in my hometown.”

“Hosting the Giambattista Valli x H&M launch event in what was a genuine Roman night full of fun and glamour with a ‘Dolce Vita’ spin, was absolutely delightful,” added Ann Sofie Johansson, H&M’s creative advisor. “The spirit of this unique collection came to life in rooms full of historic splendor, as the new wave of the Valli crew walked the runway, ready to take over the night and the streets.”

The Giambattista Valli x H&M collection will launch in select H&M stores worldwide, as well as on hm.com, on November 7th.