HAPPY SOCKS TO OPEN FIRST U.S. FLAGSHIP STORE IN NEW YORK CITY

On Monday, December 18, Swedish sock and underwear brand Happy Socks will open its first U.S. flagship store in New York City’s vibrant SoHo district. The new Manhattan flagship store is the next step of Happy Socks’ U.S. expansion as it moves away from its previous U.S. partnership with United Legwear.

The 518-square-foot store, located at 448 W. Broadway, is created in the brand’s signature playful image and will be filled with unique and inspirational design items, to offer New Yorkers and visitors a true Happy Socks shopping experience just in time for the Holiday season.

Popular patterns, essential styles and pioneering designs from Happy Socks’ fall/winter 2017 collection with limited edition pieces from collaborations with the legendary music band The Beatles, and NYC cutting-edge-tattoo-artist Megan Massacre will be available in the new store. The latest collection features unique and original patterns, classic favorites and vibrant styles to give the winter months a much-needed splash of creativity and color.

Happy Socks has turned everyday essentials into colorful, high-quality design pieces since 2008. In September, the lifestyle brand announced that it will operate the U.S. market directly, starting in January 2018.