HARI MARI TO BEGIN SELLING FOOTWEAR AT REI

by Brian Lipton

rei-uses-digital-to-bring-outdoor-customers-inside_interviews_smDallas-based premium sandal brand Hari Mari will begin selling its product at all of the Texas locations of national outdoor apparel and equipment retailer REI in late August. That launch will be followed by a larger rollout across 32 REI locations nationally in the spring of 2017.

“Partnering with REI presents an incredible opportunity to introduce Hari Mari to a legion of passionate outdoor enthusiasts who frequent REI on a regular basis, and are looking for a new and unique sandal option for their feet,” said Hari Mari founder Jeremy Stewart. “Having grown up as an REI customer, it’s a thrill, to say the least for Hari Mari to now be carried in their great stores.”

The company now sells its product to more than 700 stores across the U.S., Mexico, Canada, the Bahamas, and Japan, and has retail partnerships with Nordstrom and GAP. “Our partnership with REI will help grow awareness for our brand, and more importantly, for our super comfortable footwear,” said Stewart.