HASBRO AND ASICS TEAM UP FOR G.I. JOE SHOE LINE
Global play and entertainment group Hasbro has teamed up with Asics to create all-new colorways of the footwear brand’s Gel-Lyte III sneakers.
The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes. Designed by world-renowned pop artist Anderson Bluu, the sneakers feature the brand’s signature split tongue and Gel technology cushioning.
The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story.
“Asics has a solid reputation of launching innovative designs to consumers across the globe and we are proud to bring G.I. Joe characters to life in an entirely original way,” said Casey Collins, general manager and senior vice president of entertainment and licensing at Hasbro. “We know fans and collectors will appreciate the care and detail Asics has taken in every aspect of the release from the shoe detailing to the packaging.”
“We were inspired by the story of Storm Shadow and Snake Eyes to create these shoes in collaboration with Hasbro,” added Lindsey Sweeney, global general manager of sportstyle footwear at Asics. “The characters represent a true Yin and Yang – a duality and symmetry that link their lives together – and we were excited to take that inspiration to our Gel-Lyte III model.”
The Asics x G.I. Joe shoes, as well as coordinating apparel and accessories from New Era and Hex, are now available exclusively at Foot Locker stores worldwide.
