Here Comes The Groomsman: Combatant Gentleman’s New Wedding Feature
Online retailer Combatant Gentlemen is making wedding planning a little more high-tech.
The three-year-old site has launched The Groom’s Suite, a feature that lets soon to be grooms and brides outfit their groomsmen while keeping track of the guys’ progress. Groom’s Suite users can find and assign outfits by video chatting with a stylist, check whether the groomsman had ordered his ensemble and send reminder emails to those who have yet to complete the task.
“Coordinating groomsmen outfits for a wedding can be a huge logistical headache for couples, so we wanted to build something that would make their lives a little bit easier,” announced Vishaal Melwani, Combatant Gentleman’s CEO and creative director, in a statement. “By creating The Groom’s Suite, we’re supplementing the outstanding service our wedding stylists currently provide with robust technology so it’ll be simpler than ever to coordinate outfits for your big day.”
With starting price points of $160 for suits and $200 for tuxedos, the company offers an appealing alternative to renting wedding gear, which it started selling and promoting in February 2014. The wedding-specific category is a burgeoning one for the brand and has grown more than 500% in the last year.
“Once we saw how many people were turning to us for their wedding outfits, we knew we had to take our wedding business to the next level,” added Melwani.
A completely vertical operation, Combatant Gentleman refers to itself as “the world’s first ‘sheep-to-closet’ online menswear company” since it owns its own sheep, cotton plants and factories and controls all production steps from initial design to distribution. It is based in Irvine, Calif.
